November 19, 2008 – I’m a PC?

I open my inbox this evening after doing the dishes, and I’m greeted with a friendly email from none other than Microsoft. The subject line of the message reads: “Exploring Windows: Show your PC pride with “I’m a PC” merchandise” I never really pay attention to subject lines in an email, especially in a mass email from companies like Apple or Microsoft, but I knew exactly what the email was about when I saw the first picture embedded in the text:

After a series of ‘I’m a PC’ commercials, it looks like Microsoft has taken their PR battle all the way to the clothes that you wear. I clicked on the link in the email and was taken to site listing a variety of “I’m a PC” merchandise. You can visit the store here. Some of the finer details of their products are really priceless:

“I’m a PC pattern”?  – lets take a closer look.

It’s amazing the amusement that can come from a single email. My take – Microsoft, Apple has you completely canned with their ad campaign. No matter how hard you try, trying to make your operating system come across as ‘cool’ is just going to make you look worse and worse. Stick with Seinfeld, at least that wasn’t preachy.

I’ll probably be talking about this story on the radio show this Sunday – www.digitalliferadio.net

Advertisement